Kuleshov and Ihop

I was at work the other day and when the television is on, usually its on mute because we have the radio going as well. So as I'm watching it an Ihop commercial comes on, and by the end of it, I realized why I myself felt like getting pancakes had seemed like a good idea. This commercial along with many other food commercials, embodies the Kuleshov Effect. Due to what was going on in the turn of the 20th century in Russia, a lot of cinema reflected the times which resulted in cinema that focuses on signs and ideas rather than just stories. The Kuleshv Effect was a result of an experiment where 3 separate images are presented to an audience. A medium shot of a mans faceless expression is inter cut with another image (such as a bowl of soup, a mourning widow, and a child playing) and with each case the audience game off a different response. Ihop cleverly applied this by inter cutting shots of their food with people smiling and radiating joy, therefore giving the viewer the idea that this food is the reason for it. The announcer doesn't have to tell the viewer the food is good because with all the people smiling and eating, the viewer assumes that it is. Now that I'm aware, I'm seeing it in most commercials especially with food. Because a car commercial can tell you all of its feature and you know it'll drive smooth but you can't always guarantee that something is going to taste great by just being told what's in it.